Target Summer Series
Target Creative asked me to create 2 pieces, concept through final artwork, for their 2015 Summer Typography social media series. For the first piece, I used a variety of Target merchandise as an anamorphic canvas, hand-lettering the copy in a gestural, exuberant style. An emphasis was placed on the expressive quality of brush strokes, and the interplay of surfaces, textures, shadow and dimension break up the words in such a way as to draw the eye to the tight composition but also the comprising products.
The pieces were created and optimized for Target's Instagram, and also to be used on Target's other social network presences.
Process photos below.
The second piece is as yet unreleased—stay tuned for more!
Art Direction: Kyle Gustafson
Copywriting: Kiera Jacobson
Photography: Joseph Alessio